Silverblade in the News: SSPs Are Taking Extra Steps to Assure Publishers They’ll Get Paid

by Andrew Blustein at Adweek

In a recent poll of publishers, 16.1% cited challenges with “accounts payable” as their biggest barrier to conducting business as normal in a time when liquidity is hard to come by, and now supply-side platforms are doing all they can to endear themselves to parties with such concerns.

Bernard Urban, CEO of Silverblade Partners, a financial solutions… firm, said the company mainly served the ad-tech sector when it launched last August. However, many publishers have started coming his way in search of liquidity since the outset of the pandemic. “We’re in an environment where money moves at an average of 60-90 days, so [a lot of] money moving through the system is before-Covid-19 money. I don’t think the full impact of the liquidity crunch has hit yet.