Silverblade in the News: Finance is the New Creative: “Ad Businesses... Seek New Liquidity Avenues”

By Lara O’Reilly at Digiday.

First came the shock. Then came the bills.

Eager to maintain a positive free cash flow as the coronavirus crisis enters a new month, every publisher or agency CFO is looking to prioritize two things: 1) Ensuring clients pay up any outstanding bills as quickly as possible. 2) Moving fast to pare down bills flowing out from their own businesses — or finding ways to kick those cans down the road.

“‘Agency and publishing businesses tend to be reactionary and ebb and flow with client demand,’ said Bernard Urban, CEO at Silverblade, a company that offers accounts receivable financing solutions to advertiser and media clients. ‘Unfortunately, in the case of a black swan event like this… your options become more limited.’”