Silverblade in the News: “Finance is the new marketing…”

by Lara O’Reilly at Digiday

Back in March as the coronavirus crisis was rapidly taking a grip around the world, I wrote that “finance is the new creative” as CFOs were forced to seek new liquidity avenues to prevent their businesses from facing a cash crunch. Now — for a handful of ad tech companies at least — finance has become the new marketing.

“It would take a significant injection of liquidity into a problematic landscape in order for [early payments] to truly be a trend,” said Bernard Urban, CEO at Silverblade, a company that offers accounts receivable financing solutions to advertiser and media clients. “I think there’s a lot of treading water going on and once the waves get a little rougher treading water is going to be harder to do.”