Silverblade in the news: “The ad industry is bracing for a spending downturn.”

by: Ryan Joe, Lara O'Reilly, and Lucia Moses at Business Insider

“Here’s how marketers like McDonald’s are shifting budgets and who’s likely to benefit the most.”

“I don't think the real cutting has begun and the cutting will be sporadic when it occurs,” Bernard Urban, CEO at Silverblade Partners, a finance company that works with advertising agencies and media companies. “Having lived through the early 2000s recession in a senior role at a global agency, we saw spend shift more so than cut," Urban said. "Don't get me wrong, there were many cuts and some downsizing, but a lot of spend shifted around and we were busy accommodating these shifts.”