120 Days: Taking Control of Extended Payment Terms

Notes from the recent ANA Advertising Financial Management Conference: 120 days can be a long time.

The ANA held its annual Financial Management Conference, May 1st - 4th in Orlando, Fl. and Silverblade Partners attended. As always, the ANA staged a spectacular series of talks on trenchant and timely topics and it was truly exciting to meet with our peers in person after such a long time.

One moment that stood out, conspicuously to us, was that during her keynote, Kristen Cavallo, CEO of The Martin Agency, cited 120-day payment terms as a new pain point in the advertising procurement process — in fact, she made a very big deal about it during the Q&A at the end of her presentation. At the break following the presentation, several attendees approached our CEO, Bernard Urban, to point out how Silveblade has always been one step ahead on this important topic. 

What does this mean for adtech, media, and publishing companies? Certainly by now, everyone knows the story of how Coty famously asked for 150-day terms when they shopped their media business back in 2015. And how brands like Macy’s asked for 120-day terms at the beginning of the pandemic. It seems the practice is becoming more commonplace and this most certainly means that the entire ad media supply chain is about to experience even slower payment.

At Silverblade Partners we have seen the trend accelerating — and that’s why when we say we advantageously finance the media supply chain to close the payment gap, what we mean is that we understand the credit implications and can turn extended terms into a beneficial scenario — in fact, our strategy of proactively extending credit to 120+ days is driving 2-3x incremental revenue for our clients.  

Want to know more? Find out how to take control of extended payment terms now.